601 South Relocates

by Larkin Johnson May 09, 2018

On April 13, 2018 601 South Boutique loaded a U-Haul trailer under the blanket of night and relocated our boutique approximately 0.2 miles to our new home at 21B Augusta Street.  Formerly The Petite Parade, our new space is in the historic West End of Downtown Greenville.  Find us under our black and white awning beside our newest neighbors Mellow Mushroom, The Green Lettuce, Cocabella, and Eggs Up Grill.  Over the past 3 weeks we have worked day and night to transform our new space.  The process has been a labor of love shared by us, the owners, our children and our dedicated husbands.  We've documented every step of the way to share with all of you.  As always, your support of our local business is what propels us forward.  We are so grateful for all of you and can not wait to see you when we re-open in a matter of days.

April 12, 2018 11:15pm our previous location is officially empty. A bittersweet moment as we locked the doors behind us for the last time. 


April 12, 2018 11:30pm our U-Haul arrives at 21B Augusta Street • Historice West End • Downtown Greenville, SC 29601 • ❤️ •


Our new space required some outfitting to accomodate future 601 South shoppers. The first thing on the to-do list was building dressing rooms and a fresh coat of paint. Both the painting and construction was done, with love, by ourselves and our husbands. We laughed as we found ourselves making multiple runs to the local hardware store and in a few instances utilizing power tools. #girlpower



The muscle and power tools arrive and dressing rooms are framed.

The dressing rooms going up. They turned out so roomy and fabulous! 

Next up: PAINT!  We chose stark white so our merchandise will "pop" like artwork on our walls.

After painting new lighting was installed to add some glam. 


We started to play around with furniture and clothing rack placement. This is a process that never really seems done and is always evolving.


This process has been so much fun but we are so ready to have our doors back open.  We are so close.  We have processed a ton of new inventory and now await our city permits and signage.  We only anticipate a few more days.  Thank you all so much for your patience as we continue to prepare.  We just know you will all agree it was worth the wait.  We've included a few funny pics down below just for fun.  For any of you that have ever poured your heart and soul into a project you are surely familiar with the inevitable delirious late nights.  We have had so much fun even in the wee hours.  We will continue to document this process and post more in the coming days. 


Moving, Moving.....


More Moving!!!

Done Moving.  This guy was all of us this night.

Work hard. Play hard.

See. Power tools.  Or a shop vac.  Whatever.

Supervising from "The Chair" 

Putting in our LED's with his fancy gloves on.  

"Do not take my picture"

Because instagram filters.

"Friends are the family that we choose" 

This is the blood, sweat, tears, and prayers behind this small business.  Your support means more to us than you could ever know.  Shop local, ya'll, in our beautiful city!  More to come on our progress very soon.

Larkin Johnson
Larkin Johnson


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